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White Paper Archive

Can You Market a Hole on the Shelf?

Posted 10.29.08 9:41 AM by Eric

It was recently estimated that 30 percent of shoppers from around the world wait until they are in the store to decide which brand they will buy. Nearly 20 percent of shoppers will buy from...

Type: Featured Post, TrueDemand Post, White Paper / Topic:

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White Paper: Solving the $100 Billion Retail Sales Execution Challenge

Posted 03.18.08 3:36 PM by TrueDemand

The typical consumer product is unavailable at the store shelf about eight percent of the time. During promotions, that figure can increase to nearly 20 percent. In an industry known for tight...

Type: TrueDemand Post, White Paper / Topic:

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