True Demand

Resource Center

Currently logged out. (Login)

Subscribe via RSS

Browse Resources:

Learn about the Resource Center

In the News

Additional Web Resources

How Are We Doing?

What additional content or features would you like to see in the TrueDemand Resource Center?

Karthik's Posts

Karthik Mani serves as Vice President of Product Management for TrueDemand Software. He brings to his role over 14 years of experience in supply chain management (SCM) and has a proven track record of disciplined product innovation, product management, product marketing, and business line management.

TrueDemand’s Latest Release

Posted 06.09.08 10:12 AM by Karthik

I am excited about today’s announcement about a significant upgrade to our software that helps consumer goods companies increase sales while managing with retailer priorities focused on tighter...

Type: TrueDemand Post / Topic: , ,

+ Read More CommentsAdd A Comment

Lost Sales Get Bigger With Time

Posted 05.12.08 7:00 AM by Karthik

Every day there are lost sales due to store execution issues. Your product is not on the shelf when the consumer reaches for it, or promotion materials are not in place at the start of the promotion...

Type: TrueDemand Post / Topic: ,

+ Read More CommentsAdd A Comment

Taking the Wide View on Out-of-Stock

Posted 05.05.08 11:25 AM by Karthik

In a recent article in RIS News, Greg Buzek, President, IHL Group says, “Out-of-stocks are bigger, badder and more costly than anyone thought.” He goes on to mentions that: “… retailers are...

Type: TrueDemand Post / Topic:

+ Read More CommentsAdd A Comment

Lower Margin of Error Affects Retail Execution

Posted 03.06.08 10:06 AM by Karthik

Large retailers are focusing on improving their in-stock and also trying to keep inventory growth significantly lower than sales growth. For example, Lee Scott, CEO of Wal-Mart, in his Q4FY08...

Type: TrueDemand Post / Topic:

+ Read More CommentsAdd A Comment