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Karthik's Posts

Karthik Mani serves as Vice President of Product Management for TrueDemand Software. He brings to his role over 14 years of experience in supply chain management (SCM) and has a proven track record of disciplined product innovation, product management, product marketing, and business line management.

Sales are Falling Off the Cliff — What Do You Do?

Posted 04.06.09 10:37 AM by Karthik

You have a product that has been selling well until the middle of March and then sales fall of the cliff. According to the retailer, there is more than adequate inventory at the store. What happened?...

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100 Stores Stopped Selling One of Your Products — When Do You Find Out?

Posted 04.03.09 10:49 AM by Karthik

You work hard to get the shelf space and distribution points for your product. As time goes by, a few of the stores stop selling your product. When will you know? In your quarterly analysis? In your...

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Food Lion and TrueDemand

Posted 03.20.09 3:02 PM by Karthik

Many key Walmart suppliers use TrueDemand, but it is by no means the only retailer we support. For example, our latest product release lets Food Lion suppliers use all of the TrueDemand capabilities...

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Monitoring Demand - Forecasting a Flood

Posted 01.08.09 11:26 AM by Karthik

A recent report by Lora Cecere of AMR Research on “Navigating the Uncertain River of Demand” got us thinking…. When there is a threat of a flood on the Mississippi River, just...

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TrueDemand’s Latest Release

Posted 06.09.08 10:12 AM by Karthik

I am excited about today’s announcement about a significant upgrade to our software that helps consumer goods companies increase sales while managing with retailer priorities focused on tighter...

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Lost Sales Get Bigger With Time

Posted 05.12.08 7:00 AM by Karthik

Every day there are lost sales due to store execution issues. Your product is not on the shelf when the consumer reaches for it, or promotion materials are not in place at the start of the promotion...

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Taking the Wide View on Out-of-Stock

Posted 05.05.08 11:25 AM by Karthik

In a recent article in RIS News, Greg Buzek, President, IHL Group says, “Out-of-stocks are bigger, badder and more costly than anyone thought.” He goes on to mentions that: “… retailers are...

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Lower Margin of Error Affects Retail Execution

Posted 03.06.08 10:06 AM by Karthik

Large retailers are focusing on improving their in-stock and also trying to keep inventory growth significantly lower than sales growth. For example, Lee Scott, CEO of Wal-Mart, in his Q4FY08...

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