What additional content or features would you like to see in the TrueDemand Resource Center?
Eric Peters is a co-founder and serves as Chief Executive Officer and Board member of TrueDemand Software. Mr. Peters has over 20 years experience in supply chain and is a leading authority on the subject of RFID and the Supply Chain. Prior to helping start TrueDemand, Mr. Peters was Executive Vice President of Strategy and Business Development at Manhattan Associates (Nasdaq:MANH), where he led the launch of Manhattan's "RFID in a Box" initiative.
Posted 10.29.08 9:41 AM by Eric
It was recently estimated that 30 percent of shoppers from around the world wait until they are in the store to decide which brand they will buy. Nearly 20 percent of shoppers will buy from...Type: Featured Post, TrueDemand Post, White Paper / Topic: Shopper Marketing
Posted 02.29.08 6:54 PM by Eric
Today’s GDP showed that the economy slowed to a near standstill in Q4 of 2007. With fourth quarter consumer spending only increasing 1.9%, it makes one wonder what the first half of 2008 is going...Type: TrueDemand Post / Topic: News, Sales Strategy
Posted 02.28.08 7:50 PM by Eric
Yesterday I read in the Wall Street Journal that US sales of private label sodas are declining faster than their brand counterparts. This seemed counter-intuitive to me, but then again, what it...Type: TrueDemand Post / Topic: Food & Beverage, News, Sales Execution
Posted 02.28.08 7:43 PM by Eric
Gasoline at $4 a gallon. That is what the analysts are saying. I know when gas hit $3 a gallon it changed my buying patterns. It made me wonder, what happens at $4. Are we more willing to...Type: TrueDemand Post / Topic: Consumer Behavior, News
Posted 02.15.08 3:20 PM by Eric
I recently returned from a week of fascinating conversations with nearly a dozen CPG sales executives in Bentonville. One of the things they all told me was that the gravy train at Wal-Mart is over...Type: TrueDemand Post / Topic: News, Sales Strategy, Wal-Mart
